Lipton ICE Tea - New flavour Launch

Category: Promotion - Consumer Promotion
Client: Holsten
Project date: 2006
Total OF BAs: 60 Male.
Target Audience: Young between 16-45 year.
Duration: 30 Days.
Coverage: Jeddah,Riyadh, and Dammam
Locations: Companies, government facilities, resorts, sports area, and cafes
Total OF Samples: 100,000.
Achievements: Increase awareness, sales and demand.